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Speaker on a stage in front of an audience, with artworks on easels

Dutch Red Cross

340 separate associations. One vote. One Red Cross.

About the client

The Dutch Red Cross was made up of at least 340 individual associations, leading to fragmented communication and unnecessary cost.

Video: Dutch Red Cross: the Kgotla in action
CASE FILM · 5:28Dutch Red Cross: the Kgotla in action

Business challenge

  • 340 separate associations operating with little coordination
  • Duplicated costs and inconsistent communication across the movement
  • A need for genuine consensus from thousands of volunteers, not just leadership sign-off

The Kgotla® Intervention

  • A six-month programme of Kgotla dialogues with workers and volunteers nationwide
  • Decisions built from the ground up, tested through repeated rounds of dialogue
  • A final vote at the annual general meeting to formalise the merger

Facts and Figures

Duration:
6 months
Location:
Netherlands, nationwide
Participants:
2,700 workers and volunteers
Format:
Multi-round national Kgotla programme

Decisions and Achievements

  • 48 decisions taken over the course of the programme
  • Members voted to dissolve 340 individual associations into a single organisation
  • The Dutch Red Cross became — and remains — one unified entity

SUCCESS STORIES

Cees Breederveld

“The Kgotla is a perfect way to bridge large differences of opinion and listen to everyone’s ideas.”

— Cees Breederveld, Secretary General, Dutch Red Cross
Tony Lennox

“The Kgotla® process gave us clarity about the future, better understanding about our company and a calmness about the destiny of everyone involved.”

— Tony Lennox, Managing Director, Palabora Mining Company, Rio Tinto
Annemarie van den Berg

“Kgotla interventions prepared the employees for large scale change and changing the banking game. At the same time many decisions were taken based on the wisdom of the 550 employees.”

— Annemarie van den Berg, CEO, Rabobank Utrecht
Maarten Koopmans

“A working environment which represents who we are and where we are.”

— Maarten Koopmans, Vice-President KLM Passenger Services, Air France-KLM

Take a look

Panel on a stage under large screens, with flowers in front
Speaker on stage pointing towards a seated panel
Hall full of small dialogue groups, with a red carpet in the foreground
Audience seated on both sides of a red carpet facing the stage
Participants in conversation in a circle of chairs
Speaker seated on stage beside a drawing with the Red Cross emblem

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