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Dutch Red Cross
340 separate associations. One vote. One Red Cross.
About the client
The Dutch Red Cross was made up of at least 340 individual associations, leading to fragmented communication and unnecessary cost.

Business challenge

- 340 separate associations operating with little coordination
- Duplicated costs and inconsistent communication across the movement
- A need for genuine consensus from thousands of volunteers, not just leadership sign-off
The Kgotla® Intervention

- A six-month programme of Kgotla dialogues with workers and volunteers nationwide
- Decisions built from the ground up, tested through repeated rounds of dialogue
- A final vote at the annual general meeting to formalise the merger
Facts and Figures

- Duration:
- 6 months
- Location:
- Netherlands, nationwide
- Participants:
- 2,700 workers and volunteers
- Format:
- Multi-round national Kgotla programme
Decisions and Achievements

- 48 decisions taken over the course of the programme
- Members voted to dissolve 340 individual associations into a single organisation
- The Dutch Red Cross became — and remains — one unified entity