The Ego's Echo
A breakthrough in the quest for individual and collective fulfilment. Willem de Liefde expands the Universal Life Cycle (ULC) into a tool for self-understanding, team dynamics, and organisational harmony — moving toward a "WE-driven," ubuntu-inspired approach to leadership.
NOTE At the moment this book is available only in a digital format (PDF document).
Book Details
- Book Title
- The Ego's Echo
- Author
- Willem de Liefde
- ISBN-10
- 1452594422
- ISBN-13
- 978-1452594422
- Edition Language
- English
- Book Format
- Paperback, 190 pages (also available as eBook/EPUB)
- Date Published
- 2104
- Publisher
- Balboa Press
Look inside

Read the sample pages of the book to get a better idea of what’s inside before ordering.
About the authors

Willem H.J. de Liefde was born in 1941 in Coevorden. He began his career as a navigator in the Merchant Navy with the Royal Rotterdam Lloyd and concluded his nautical career as an officer in the Royal Navy.
Willem then studied economics and held various management and executive positions in Europe, the United States, and Africa for multinationals such as Ericsson, Xerox, Rockwool, and Draeger. His expertise lies in change management, employee inspiration, and team building.

Martijn de Liefde founded The Kgotla® Company after discovering the transformative power of dialogue-led leadership in Botswana. His international career spans branding, corporate real estate and retail banking design before he turned to facilitating large-scale organisational dialogue.
He has traveled extensively around the world and accumulated a great understanding of cultures and diversity.







